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Custom AI Assistants

Ever hired someone to “make a few Instagram carousels” with zero direction… then opened the file and thought, what in the Canva crime scene is this?

Yeah. That’s exactly how most teams use AI.

They toss it a vague prompt, get vague output, and decide AI is useless.

It’s not. The garbage input is.

Stop Treating AI Like it’s a Mind Reader

Most businesses hit the same three walls:

1) Using AI like a magic search bar
“Write me a blog post” isn’t a strategy. It’s a wish.

2) Losing the good prompts
Your team is constantly digging through old ChatGPT threads for that one prompt that kinda worked that one time.

3) Using general AI for specialized work
That’s like letting a plumber do brain surgery.
Your business needs a trained specialist who knows your voice, your offers, your standards, and your “don’t say it like that.”

That’s what your AI Dream Team is: role-based Custom GPTs built specifically for your business.

A cartoon penguin wearing a wizard hat with stars, sitting at a computer with a second monitor, surrounded by computer equipment, with the message 'LET CHATGPT DO IT' at the bottom.

The Beauty of Custom GPT Assistants

It knows:

  • your voice and messaging

  • your audience + offers

  • your priorities for the next 12 months

  • your standards, processes, and guardrails

It doesn’t replace your team.

It makes them dangerously efficient.

So you get:

  • fewer rewrites and fewer “can you tweak this?” loops

  • faster first drafts that actually sound like you

  • consistent messaging across platforms

  • quicker content production

  • less brain-melt for everyone involved

And yes—this saves money.
Because time is payroll. And chaos is expensive.

Why Custom Assistants Are Hands Down Better Than Generic GPTs

Your Dream Team is built on your real “source of truth,” like:

  • Brand Book

  • 12-Month Marketing Blueprint

  • website copy + offers

  • past newsletters/blogs/podcasts

  • SOPs and process docs

  • FAQs, onboarding guides, internal policies

  • case studies, product/service details, brand assets

Translation: it stops guessing based on vague prompts and starts sounding like you.

The Process

1) Strategy + Asset Intake
We gather what exists and get crystal clear on what your team needs help with.

2) Build the GPT System
I build the role-based GPT(s), prompt architecture, and guardrails.

3) Training + Testing
We run real tasks through it, tighten the outputs, and lock in consistency.

4) Team Onboarding
Your team gets live virtual training so results are reliable.

Empower Your Team to Use AI Properly

If it’s a recurring task your team touches every week… we can probably systemize it by creating role-based Custom GPTs trained on your business and brand—like:

Marketing + Content

  • Blog Strategist: topics, outlines, SEO structure, refreshes

  • Social Strategists: platform-specific posts, repurposing, content series

  • Podcast Strategist: episode ideas, guest research, show notes, clips plan

  • Email/Newsletter: subject lines, campaigns, nurture sequences, promos

Sales + Support

  • Pitch Deck Expert: slide outline, identify key problem, solution, market, product, and business model

  • Proposal/Scope: on-brand proposals and summaries

  • Customer Support: consistent answers using your docs + policies

Test Drive one of my Custom GPTS!

BETA - The “Do Less Marketing” Coach

A personal marketing strategist for burnt out brands who are ready to do less marketing with better results.

NOTE: This Custom GPT is in Beta Testing. Please email hello@marketingbymeg.ca if the output is not ideal.

Your feedback is appreciated!

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What You’ll Walk
Away With

🦄 Custom GPT(s) trained on your business
🦄 Repeatable workflows for recurring tasks
🦄 Stronger, more consistent messaging
🦄 Faster production without lowering quality
🦄 Less wasted time + fewer rewrites
🦄 A team that feels supported instead of stretched thin

This is for you if:

  • your team is wearing too many hats

  • staff are already using AI but results are inconsistent

  • you want output that actually matches your brand voice

  • you’re ready to do less, better

This is NOT for you if:

  • you want AI to replace strategy

  • you don’t have clarity on positioning/offers yet

  • you want fully automated marketing with zero human brain involved

Your Investment

Custom GPT Add-On for Do Less Marketing Reset clients

$1,500 CAD/GPT

Not a Reset client? We can still do this—your quote will depend on:

  • how many GPTs we build

  • the complexity of your GPT(s)

  • the knowledge files you have available to train the GPT(s)

Ready to work with Me?

Fill out the form and I’ll touch base in two shakes of a Shiba Inu’s tail.

My dream is to own a Shiba Inu…but for now I have whatever this is…

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